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GOLDIEBLOX: when having an ad of your company in one of the most expensive media spaces in the world is an admirable achievement, and still being just a small detail

Debbie Sterling, a 30 year-old engineer from Rhode Island, once went to a toy story and was horrified about what she have found in the girl aisle: everything was pink, with only one objective , to teach girls to dream of becoming princesses. With her Engineering diploma of Stanford and an eye for business, she …

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PHASE 0 | The script is done! A new stage begins!

After the last three weeks talking about the ANIMARTINI project, it´s time to start getting our hands dirty. In the article ANIMARTINI | Part 5: “WHEN” I wrote more about ANIMARTINI´s goals and deadlines. To be able to deliver our first short film in July 2015, amongst so many goals, we needed the script by …

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ANIMARTINI | Part 7: “WHY”

“Most of my life I have done what I wanted to do. I have had fun on the job. (…) When you believe in a thing, believe in it all the way, implicitly and unquestionable.” — Walt Disney To end this series os posts about the ANIMARTINI project, comes maybe the most important question: why? …

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ANIMARTINI | Part 6: “HOW MUCH”

I’d say it’s been my biggest problem all my life… it’s money. It takes a lot of money to make these dreams come true. (…) I don´t make pictures just to make money. I make money so I can make more pictures. (…) Money doesn´t excite me. My ideas excite me.” — Walt Disney On …

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ANIMARTINI | Part 5: “WHEN”

“Setting goals is the first step in turning the invisible into the visible.” — Tony Robbins You, ANIMARTINI reader and follower, already know what the project is all about, who we are, how we intend to make the project work and its global reach. It looks great, motivating even, but one of the most fundamental …

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ANIMARTINI | Part 4: “WHERE”

“GLOBAL!” — Andreas Blazoudakis It may sound cliché, and it is, but it´s the truth: internet has helped people get closer together. Yes, I know that most just use it for sharing cute LOLcats and play online (and yeah, porn) but the world wide web allows so much more than those. Information, experience and collaboration …

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ANIMARTINI | Part 3: “HOW”

“When we consider a project, we really study it–not just the surface idea, but everything about it. And when we go into that new project, we believe in it all the way. We have confidence in our ability to do it right. And we work hard to do the best possible job.” — Walt Disney …

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ANIMARTINI | Part 2: “WHO”

“You can design and create, and build the most beautiful place in the world. But it takes people to make this dream a reality” — Walt Disney ANIMARTINI is a dream given form, a dream of producing animations. And quality animation takes a lot of time, very specific knowledge of many different areas – art, …

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ANIMARTINI | Part 1: “WHAT”

“If you can dream it, you can do it.” — Walt Disney To tell amazing stories through animation, produced with the highest quality by the best people, and having an amazing time during the process. This is the mission of ANIMARTINI. But what kind of animation? What is the format? TV series? Short films? Feature …

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And so it begins…

“The way to get started is to quit talking and begin doing.”  — Walt Disney Beginning a project has always been, for me, a complicated issue. And a time consuming one. I research, write, research some more, evaluate, forget it for a while, read it again, research a little more, rewrite everything, talk to some …