Kickstarter crosses the US$ 1 billion in pledges threshold


Post also available in Portuguese (Brazil)

Kickstarter, the financing platform, has announced that it crossed a very important threshold that has a direct impact on ANIMARTINI´s plans: since its inception, in April 2009, it has grossed more than US$ 1 billion in pledges. So far, 57,000 projects now exists thanks to Kickstarter´s platform – which represent 44% of all Kickstarter projects.

The announcement comes in a very important moment: the Veronica Mars movie, based on the TV series of the same name, has premiered in movie theaters across the USA after being distributed to all who backed the project on Kickstarter. Written and directed by Rob Thomas, who also created the series, the movie was fully financed exclusively through Kickstarter, and became the third most successful project in its history – only behind Peebles, a smartwatch, and Ouya, a videogame console that runs on Android OS.

The success of the initiative have attracted other big names in Hollywood, like actor Zach Braff (Scrubs) and movie director Spike Lee (‘Oldboy’ remake), to try and finance their projects using the platform – literally kickstarting a wave of criticism from some conservatives, since the idea of a collective financing platform is to help those who don´t have access to venture capitalists or can´t have easy access to money, and not big shots of the entertainment world who already have high level access to funding, one way or another.

“This is a system that allows anyone to create”, says Yancey Strickler, co-founder of Kickstarter, to the UK version of Metro Newspaper. “There’s not some sort of litmus test to determine whether someone is worthy or not. Zach Braff put up his project and 40,000 people contributed $3m to make it happen. Those people weren’t tricked into doing it. They were thrilled to do it. (…) These fans have been given the opportunity to show their love and be part of something they want to be a part of.”

Here at ANIMARTINI we want you to create with us, to be a part of a very special project, to be a part of a dream. And, like Zach Braff´s project, you won´t need to spend that much. You´ll see. Just stay with us, we have news coming soon!

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