Post also available in Portuguese (Brazil)
I’d say it’s been my biggest problem all my life… it’s money. It takes a lot of money to make these dreams come true. (…) I don´t make pictures just to make money. I make money so I can make more pictures. (…) Money doesn´t excite me. My ideas excite me.” — Walt Disney
On my last articles I´ve been saying that one of the main goals is to turn ANIMARTINI into a financially sustainable company. But what are the real costs of a animation production company?
Even though I´m not a Finances person, I´ve always been interested in this subject, that is fundamental for a company and for an audiovisual production.
Hiring people, including city, state and union taxes; adminstrative and legal areas, website, including hosting, URL purchase and renewal, IT team and design; media and promotion; crowdfunding platform taxes; animation production itself for shorts, full length features and episodes, and even the profit calculations are costs that must be accounted for, and it´s being done as you read this article.
So if you are waiting for detailed numbers now, sorry to dissapoint you. I´ll post more details in the months to come, on specific updates.
Still, I believe that the most important part is not the final numbers, but as how I, and therefore ANIMARTINI, see this costs and profit issues. Walt Disney, in the quote that opens this post, says that money was always a concern, because it costs too much to make dreams a reality. And he´s right. If we think about some of the big studios´ animated movies, like Pixar´s, Dreamworks Animation´s, Blue Sky´s and Disney´s, we have nowadays productions that easily reach 100 million dollars. Chris Meledandri, founder and CEO of Illumination Entertainment – responsible for movies like DESPICABLE ME and THE LORAX – is known in the market for always trimming and cutting the costs for all of his productions, and by that I mean keeping it around 70, 80 million dollars for DESPICABLE ME 2, against 210 million dollares invested on Pixar´s BRAVE. Even if we talk about movies like ReelFX´s FREE BIRDS (official budget: 55 million dollars) and Open Road Film´s THE NUT JOB (official budget: 42,8 million dollares), it can certainly said that it´s not a cheap process, so to speak.
And just for comparison purposes: brazilian Buriti Filmes and Gullane´s RIO 2096: A STORY OF LOVE AND FURY – which ANIMARTINI´s Humberto Cunha worked as a background artist – has an official budget of 4 million reais (around 1,3 million dollars). Different realities, no doubt, with different distribution and target audiences, but since ANIMARTINI has started here in Brazil, this says a lot.
That´s why it´s so important to be focused on the global reach of ANIMARTINI productions, to tightly control the budget that it does not compromise the quality we shoot for, and to know how to monetize our products. As uncle Walt said, “I don´t make pictures to make money. I make money so I can make more pictures”.
This is just the first of many articles about this subject. You can count on that.